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Channel: Strategy – B2B Marketing is an Endurance Sport
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Structured Learning in Career Transition – Navigating the Whitewater of the...

After my first week as Chief Product Evangelist at Aternity, it’s clear that a career transition isn’t like a triathlon transition.   Triathlon transitions are executed efficiently and calmly.  You lay...

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Spring Training Fundamentals: 5 Benefits of a Positioning Statement

The calendar says that spring has arrived.  You wouldn’t know it from the frigid temperatures and mounds of crusty snow outside.  But if the calendar says so, then it must be time for spring training....

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Catching the Leaders on Heartbreak Hill: 16 Topics for the New Exec

Sixty days into my transition as an exec at Aternity, I feel like a runner just behind, but in sight of the lead pack in a marathon.  Just like the chaser needs to push hard to catch up to the leaders,...

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Racing Season is Here – Time to Deliver Results!

It’s my favorite time of year again – triathlon racing season!  Time to deliver results for all of the hard training time invested over the past year.  Time to compare my performance to not only other...

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Sometimes, B2B Marketing and Sales Metrics Don’t Matter

Is it blasphemy to say that B2B marketing and sales metrics don’t matter?  Almost as blasphemous as saying that last year’s Tour de France winner and overall favorite, Chris Froome, will not only fail...

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Beware the Thing of Beauty – Remember E=QxA

Beware the Thing of Beauty. That’s one thing I have learned the hard way in my years as a B2B marketer.  Like the Sirens, with their beautiful voices, luring sailors to their deaths in the shallow...

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Marketing Tips from Rowing: “Give Me 10 Big Ones!” Part I

I have rowing on my mind these days. October brings the Head of the Charles Regatta to the Boston area.  My good friend and training buddy, Greg, rows for the Cambridge Boat Club Senior Master Fours,...

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Marketing Tips from Rowing, Part 2 – Cadence

Well, they did it! And it was sure fun to watch! As I mentioned in Part 1 of Marketing Tips from Rowing, last weekend was the Head of the Charles Regatta here in the Boston area. Sure enough, the...

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Brand Alignment: Tata Delivers NYC Marathon Analytics – 10 Facts

Admit it! You rolled your eyes in October 2013, when the New York Road Runners announced Tata Consultancy Services (TCS) as the new title sponsor of the New York City Marathon. No? At least admit you...

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Year End Roundup – Top 10 Posts of 2014

2014 has been a great year! A successful racing season. A great new job (well not so new any more). And some inspiring endurance events, near and far. With the end of the year right around the corner,...

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